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Rev's Marketing Concepts Class
Tuesday, October 26, 2010
Thursdays Assignment
Case 5.1 on Page 174-175.
Read and THOROUGHLY answer questions 1 and 2.
We will review as a class on Monday, November 1st.
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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