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Rev's Marketing Concepts Class
Monday, September 26, 2011
Review Wednesday, Test Thursday Chapter 5
There will be a Test on Chapter 5 (Consumer Behavior) on Thursday, September 29th!
The review will be Wednesday, September 28th.
Review Questions will be assigned Tuesday and checked Wednesday.
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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