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Rev's Marketing Concepts Class
Tuesday, October 2, 2012
Positioning Project
Select 5 products.
Show me the product.
Tell me the first thing that comes to mind.
Is it favorable or unfavorable?
Use Pictures.
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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