With 1 classmate (or on your own):
For each of the following, create a plan to attract customers at the first level of the relationship marketing continuum (price) and move them to the next level with social interactions.
a. amusement park or theme park
b. health spa
c. manufactures of snowmobiles
d. manufacturer of cell phones
Also, with that classmate (or on your own), create a plan win back fans to NHL Hockey once the Lockout is over. Remember to use relationship marketing tactics.
Use powerpoint for both projects. Use pictures and creativity.
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