Market Segmentation Critical Thinking

Complete the following in PowerPoint:

1.        Create a profile about yourself as part of a market segment.  Include such factors as where you live, your age, gender, and psychographic characteristics.

2.        Select one of the following products and explain how you would use segmentation by income and expenditure patterns to determine your targeted market.

a.       Busch Gardens theme parks.

b.      Sony Cyber-shot camera

c.       Stouffer’s Lean Cuisine

d.      Porshe Boxster

3.       Think of a product that reminds you of your childhood—a particular candy, a toy or game, a television show or movie, or a brand of clothing.  Describe how you would reposition that product for today’s marketplace.  Would you try to appeal to children or a different market segment?

Please note:  TEST ON Market SEGMENTATION on Thursday, March 13th.  Review will be March 12.