Use your worksheets to study and know the following for the Quiz on Thursday:
Give me 4 examples of a CONSUMER PRODUCT
Give me 4 examples of a BUSINESS PRODUCT
What are 4 ways you can segment a Consumer Market
What are 2 criteria for Effective Market Segmentation
What is Demographic Segmentation, what are 4 categories?
Give me a fact about each of the following: Teens and Tweens, Gen X, Seniors?
What are characteristics of Empty Nesters
What is a boomerang in the Family Life Cycle
What are the phases in the Family Life Cycle
Know 80/20
What is positioning?
What is a positioning Map?
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