Consumer Behavior Project #2

Provide 2 examples of a High Involvement Purchase.  Please include a picture of the item, what the product/service is and where can someone purchase it.  Briefly explain why you consider it a High Involvement Purchase.


Provide 2 examples of a Low Involvement Purchase.Please include a picture of the item, what the product/service is and where can someone purchase it. Briefly explain why you consider it a High Involvement Purchase.


Using your personal shopping/buying experience, provide 2 examples of a Routinized Response Purchase.  Explain the situation/product or service.  Use a logo of the product/service.

Also provide 2 examples of a Limited Problem Solving Purchase.  Explain what happened that changed it from a Routinized purchase.  Again, logos and product/service information.