THREE Product and Service Strategies Projects

Project 1- Consumer Products

1.  Make 1 slide of 3 UNSOUGHT PRODUCTS (products marketed to consumers who may not yet recognize the need for them)

2.  Make 1 slide of 3 SHOPPING PRODUCTS  (products consumers purchase after comparing competing offerings)

3.  Make 1 slide of 3 CONVENIENCE PRODUCTS (goods and services consumers want to purchase frequently, immediately, without effort)

4.  Make 1 slide of 3 SPECIALTY PRODUCTS (products with unique characteristics that cause buyers to prize those particular brands).

Pictures would be very much recommended.


Project 2-  The Product Mix

1.  Select a company, make 1 slide with that company's PRODUCT MIX WIDTH (the number of products LINES a company offers).  Must be at least three different product lines mentioned.

Tell me the company and be sure to include pictures and the logo.


2.  Select another company, make 1 slide with that company's PRODUCT MIX LENGTH (the number of DIFFERENT PRODUCTS a company offers).  Must be at least three different products mentioned.

Tell me the company and be sure to include pictures and the logo.



Project 3-  The Product Lifecyle

For each of the stages, list two products that would fall under that category.

Introduction-  new technology that is pushed by a company to stimulate demand to the consumers.

Growth-  the second phase when a company begins to see the substantial profits that a product is going to bring them.

Maturity-  the third stage when the products sales begin to level out, product still profitable but starting to fade.

Decline-  the fourth stage when innovations or shifts in consumer preferences bring about an absolute decline in sales.