Quest- Tuesday, April 20th

There will be a QUEST on Chapter 8 (Marketing Research) on Tuesday, April 20th.

We will review on Monday, April 19th.

You should know the following:

-Very first Marketing Research studies...how they were conducted.
-What full service, limited service, and syndicated marketing research firms are.
-How advances in computer technology has changed marketing research.
-When outside firms are used for marketing research.
-Steps of the marketing research process.
-What a symptom is.
-What a sales analysis is, a marketing cost analysis is.
-What a master plan or model for conducting marketing research is called.
-Primary and Secondary Data.
-Last step in the marketing research process.
-TIGER (what is stands for and what it means)
-Terms: Population, Universe, Sample
-Types of nonprobability samples.
-How to obtain primary data.
-Ideal method for obtaining primary data.
-Term: Test market.