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Rev's Marketing Concepts Class
Wednesday, January 12, 2011
Rest of the Semester
1) Page 404- 1-10 Write Questions and the answers.
2) Quiz (review on Thursday) on Friday
3) Simple project---tbd
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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