Monday, January 31, 2011

Consumer Decision Making Process

Using the CONSUMER DECISION MAKING PROCESS (5 steps), develop slides in Powerpoint that detail your purchase of 3 different items. Be as detailed as possible on how you arrived on your decision to purchase the product.

Also include if you or your family developed COGNITIVE DISSONANCE, and if you did, how did you handle it?

Be creative (with the slides).

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