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Rev's Marketing Concepts Class
Thursday, February 3, 2011
Classwork (from book)
Chapter 5 Consumer Behavior
Page 158 (1,2)
Page 165 (1,3)
Page 166 (1,2)
Page 169 (2,3)
Page 170 (1, 2, 3)
11 Questions.
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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