Project- Consumer Behavior

Select 5 products that you or your family recently purchased.  Break down the purchase using the five steps:

Problem-  example-  "I'm hungry"
Search-  example- "Do I want sushi, chicken, steak, fast food, burrito?" (this would be your evoked set)
Eval of Alternatives- example- "I don't want sushi, steak takes too long..."
Purchase Decision- example- "I want CHICKEN!"  I can go to Boston Market, Chicken Out, ....
Purchase Act- example- "I will go to Boston Market in College Park because it's closest and cheapest!"
Post Purchase Eval- "I was good, I would recommend it to anyone who likes chicken...and their cinnamon apples are awesome!"

Also state:
1) Did you have COGNITIVE DISSONANCE?  Tell me why you did (if you did).
2) Was this a low involvement purchase, or a high involvement purchase.


Be sure to do this in powerpoint.  You should have 25 total slides (5 per product).  BE SURE TO USE PICTURES AND some creativity.

This is a 100 point project!