On Monday, September 19th you will need to write answers for the following:
1) What are ways a marketer can change a customer's attitude?
2) What is a ROUTINIZED RESPONSE BEHAVIOR?
3) Define Cognitive Dissonance.
4) Define the term Evoked Set.
5) What are the 6 steps in the Consumer Decision Making Process?
6) What are the 4 Roles of Spouses in family influences in decision making? Explain each one (Briefly)
7) What are the 4 components of the SELF CONCEPT THEORY?
8) What is a Reference Group?
9) Name one example of a Social Influence. Tell me WHY.
10) Define Limited Problem Solving.
11) Define Extended Problem Solving.
12) Who has the MOST buying influence in Family Purchases?
This will be turned in, and will serve as your REVIEW for the Quiz on Tuesday.
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