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Rev's Marketing Concepts Class
Wednesday, October 19, 2011
Chapter 9 Test- Friday, October 21st
Pay ATTENTION! There is a Chapter 9 Test (Market Segmentation) on Friday, October 21st!
The review will be on Thursday, October 20th!
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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