Thursday, October 13, 2011

HOMEWORK- Due before the quiz

Please define the following words using your book and/or notes.  They must be HAND written.

VALS2
AIO Statement
Target Market
Market Segmentation
COHORT Effect
core region
consumer product
demographic segmentation
80/20 Principle
GIS or Geographic Information System
Metropolitan Statistical Area (MSA)
differentiated marketing
concentrated marketing
micromarketing
positioning map
pyschographic segmentation

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