You will have a quiz on Friday, October 14th on Chapter 9.
The quiz will be a matching quiz and you will need to know the following words:
VALS2
AIO Statement
Target Market
Market Segmentation
COHORT Effect
core region
consumer product
demographic segmentation
80/20 Principle
GIS or Geographic Information System
Metropolitan Statistical Area (MSA)
differentiated marketing
concentrated marketing
micromarketing
positioning map
pyschographic segmentation
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