Thursday, December 6, 2012

Brand Management/Packaging Project

In addition to the two page worksheet handed out yesterday (12/5), complete the following project in PowerPoint:

1) Select 3 Brand MARKS that immediately catches your eye.  Get a picture of that Brand Mark and tell me why it appeals to you.

2) Select 3 different packaging that you like.  Tell me why this packaging is special to you and be sure to get a picture of the packaging for your presentation.  Also tell me what role does this packaging serve?

3) Select 3 Products.  Tell me about it's product line.  Example:  Lactaid Milk has 2%, Vitamin D, Fat Free with Calcium, Fat Free, and Chocolate.
    -  The line must have at least 5 other products
    -  You cannot use SOFT DRINKS
    -  Need pictures of the products, and tell me briefly about them.

4) Select 3 Brands that you use everyday in your life.  Get a picture of that Brand and tell me what you use it for everyday.

No comments:

Post a Comment