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Rev's Marketing Concepts Class
Tuesday, February 11, 2014
Test- Thursday, February 13th
There will be a test on Consumer Behavior on Thursday, February 13th.
A comprehensive review will take place on Wednesday, February 12th.
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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Mr. Revkin
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