Consumer Behavior- Second Project

Using the Internet, research 2 (TWO) YouTube commercials that you have seen on TV.

 

In Powerpoint,

 

1.  Provide the link so I can watch the commercial.
2. Tell me who that commercial is directed at for the following:
1. Which Class of people (upper class, ect)
2. Which role in the house (husband-dominant, ect.)
3. Is this a low or high involvement product.
4. How are they addressing your “need”?
5. How do you feel about this product? 

                                                               i.      Is it through personal beliefs? Parents?  Friends? Opinion Leader?

                                                             ii.      Have you used the product before?