Wednesday, May 7, 2014

Brand Management/Packaging Project

In addition to the two page worksheet handed out yesterday (12/5), complete the following project in PowerPoint:

1) Select 3 Brand MARKS that immediately catches your eye. Get a picture of that Brand Mark and tell me why it appeals to you.

2) Select 3 different packaging that you like. Tell me why this packaging is special to you and be sure to get a picture of the packaging for your presentation. Also tell me what role does this packaging serve?

3) Select 3 Products. Tell me about it's product line. Example: Lactaid Milk has 2%, Vitamin D, Fat Free with Calcium, Fat Free, and Chocolate.
- The line must have at least 5 other products
- You cannot use SOFT DRINKS
- Need pictures of the products, and tell me briefly about them.

4) Select 3 Brands that you use everyday in your life. Get a picture of that Brand and tell me what you use it for everyday.

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