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Rev's Marketing Concepts Class
Friday, April 25, 2014
Quiz Monday, April 28th
There will be a quiz on Monday April 28th.
Study your Service Strategies worksheet, which will collected prior to the quiz.
Test on Service Strategies will be on Thursday, May 1st. Review on Wednesday.
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2015 Chapters We Will Cover
Consumer Behavior
Market Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management
Product and Service Strategies
Developing and Managing Brand and Product Categories
Personal Selling and Sales Promotion
Pricing Strategies
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Mr. Revkin
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