Consumer Behavior/Decision Making Process Quiz TOMORROW

There will be a Quiz tomorrow on Chapter 6 (Consumer Behavior/Decision Making Process).  It will be short answer and here is what you should know:


Define CONSUMER BEHAVIOR.
What are the CORE VALUES of US Culture (there are 4)?
What are examples of types of social influences.
Name the 4 roles of spouses, briefly DESCRIBE each one.
What are ways that a marketer can change a customer’s attitude?
What is the consumer decision making process?  Describe each step.
What is a routinized response behavior?
What is Limited Problem Solving?
What is Extended problem solving?
What is cognitive dissonance?
What is an “evoked” set?