Consumer Purchase/Decision Making Process Due 2/12

Using Powerpoint, put together 2 slides (one HIGH INVOLVEMENT, one LOW INVOLVEMENT) with 3-4 products you (or your family) have purchased. 

 

Take 3 products you have recently purchased (or your parents)  and go into GREAT detail describing the decision making process.  Be sure to use 1 low involvement and 2 high involvement purchases. 

Also make sure you state whether it was a routinized, limited problem solving, or extended problem solving type decision...AND WHY!

Please be sure to label each Step in the Process and be as detailed as possible using bullet points.  Pictures are also welcomed!

1-      Problem/Opportunity Recognition

2-      Search (research)

3-      Evaluation of Alternatives

4-      Purchase Decision

5-      Purchase Act

6-      Postpurchase Evaluation