Here is what you should know:
Five examples of types of SOCIAL INFLUENCES
Define consumer behavior
Name and explain the 4 roles of spouses
How can a marketer change a consumer's attitude about a product?
Define: routinized behavior
Define: limited problem solving
Define: Extended problem solving
Define: Cognitive dissonance
What are the 5 steps in the consumer decision making process? EXPLAIN EACH STEP
Define: Evoked Set
Define: NEED and Motive
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