Wednesday, September 30, 2015

Positioning Map

Develop two positioning maps which contain 6 companies.

Remember they rank companies based on Price and Perceived Quality.

Be sure you select specific products, for example, don't select "CARS", select a specific category of car.  You can't compare a Honda Pilot with a Corvette.

You can create it in Paint, Powerpoint, or Word.

Here is an example (you can't use):


No comments:

Post a Comment