Using YOU TUBE, find 6 commercials (2 retail, 2 food, 2 car/tire). NO BEER OR ALCOHOL COMMERCIALS WILL BE ACCEPTED.
After you review the advertisement, in powerpoint do the following:
1) Tell me what the slogan or catch phrase is.
2) Is it a Consumer or Business Product?
3) Tell me what segment the commercial is targeted towards....try to use 3 demographic categories.
4) What section in the family life cycle is it targeting?
5) Be sure to use the Product Logo.
You have to "argue" your points or speak to them to prove that you are properly segmenting the market for the product.
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