THE
CONSUMER DECISION PROCESS PROJECT
Using Powerpoint, put together slides laying out the step by
step Consumer Decision Process you (or your family) took to make a HIGH
INVOLVEMENT purchasing decision, and a LOW INVOLVEMENT purchasing decision.
Please be sure to label each slide as the Step in the
Process and be as detailed as possible using bullet points. Pictures are also welcomed!
1- Problem/Opportunity
Recognition
2- Search
(research)
3- Evaluation
of Alternatives
4- Purchase
Decision
5- Purchase
Act
6- Postpurchase
Evaluation
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