THREE Product and Service Strategies Projects

Project 1- Consumer Products

1.  Make 1 slide of 3 UNSOUGHT PRODUCTS (products marketed to consumers who may not yet recognize the need for them)

2.  Make 1 slide of 3 SHOPPING PRODUCTS  (products consumers purchase after comparing competing offerings)

3.  Make 1 slide of 3 CONVENIENCE PRODUCTS (goods and services consumers want to purchase frequently, immediately, without effort)

4.  Make 1 slide of 3 SPECIALTY PRODUCTS (products with unique characteristics that cause buyers to prize those particular brands).

Pictures would be very much recommended.


Project 2-  The Product Mix

1.  Select a company, make 1 slide with that company's PRODUCT MIX WIDTH (the number of products LINES a company offers).  Must be at least three different product lines mentioned.

Tell me the company and be sure to include pictures and the logo.


2.  Select another company, make 1 slide with that company's PRODUCT MIX LENGTH (the number of DIFFERENT PRODUCTS a company offers).  Must be at least three different products mentioned.

Tell me the company and be sure to include pictures and the logo.



Project 3-  The Product Lifecyle

For each of the stages, list two products that would fall under that category.

Introduction-  new technology that is pushed by a company to stimulate demand to the consumers.

Growth-  the second phase when a company begins to see the substantial profits that a product is going to bring them.

Maturity-  the third stage when the products sales begin to level out, product still profitable but starting to fade.

Decline-  the fourth stage when innovations or shifts in consumer preferences bring about an absolute decline in sales.

Services Project DUE MONDAY 11/16

Select 5 Services that you or your family has purchased.

Tell me:

- What it is 
- What it covers
-How long does it provide you service (Length of contract)
- Logo of company you have service from or where you purchased it

Relationship Marketing

Think about 3 relationships you and your family has built.

They can be when purchasing items or going to restaurants.

In powerpoint, include:

Name of the business.
Why you think the relationship has been built.
Do you or your family get any extra benefits or discounts from this relationship?
Include a picture that pertains to the relationship (of the product or place)

Pictures good (logos, ect), and elaborate on your thoughts.

Market Segmentation Project- QUIZ 10/7 (tomorrow)

Using YOU TUBE, find 6 commercials (2 retail, 2 food, 2 car/tire).  NO BEER OR ALCOHOL COMMERCIALS WILL BE ACCEPTED.

After you review the advertisement, in powerpoint do the following:

1) Tell me what the slogan or catch phrase is.
2) Is it a Consumer or Business Product?
3) Tell me what segment the commercial is targeted towards....try to use 3 demographic categories.
4) What section in the family life cycle is it targeting?
5) Be sure to use the Product Logo.

You have to "argue" your points or speak to them to prove that you are properly segmenting the market for the product.

Positioning Map

Develop two positioning maps which contain 6 companies.

Remember they rank companies based on Price and Perceived Quality.

Be sure you select specific products, for example, don't select "CARS", select a specific category of car.  You can't compare a Honda Pilot with a Corvette.

You can create it in Paint, Powerpoint, or Word.

Here is an example (you can't use):

Consumer Behavior Quiz- TOMORROW (9/18)

Here is what you should know:

Five examples of types of SOCIAL INFLUENCES
Define consumer behavior
Name and explain the 4 roles of spouses
How can a marketer change a consumer's attitude about a product?
Define: routinized behavior
Define: limited problem solving
Define:  Extended problem solving
Define: Cognitive dissonance
What are the 5 steps in the consumer decision making process?  EXPLAIN EACH STEP
Define: Evoked Set
Define: NEED and Motive

Quiz/Worksheet Friday- Consumer Behavior

Worksheet, which was handed out today will be due on Friday.  This worksheet is the comprehensive review for the quiz on Friday.

The worksheet will be 40 points and is posted on the CLASS WEBSITE (RESOURCES TAB) for Marketing Concepts in Veracross.